We were tasked to promote Honey Nut Cheerios, Cinnamon Toast Crunch and Lucky Charms via an activation for Desayunazo campaign, so we worked together to create a food truck experience that visited unique areas throughout Miami to give away unique items. These included dessert samples with special recipes designed with the cereals, as well as custom boxes with premiums like aprons, chef hats, tote bags and individual product samples.