Pollo Tropical needed to make a big splash to announce their new Cuban Sandwich, and we delivered. Literally. Intelligently executed in the middle of the Covid pandemic when people could not gather in the streets, we engaged them, from slightly afar, in the water. Via our Pollo Tropical boat, we tossed samples to happy, hungry folks hanging out at popular sandbars in order to drive awareness and engagement. This effort won an Addy Best of Show.